本文为大家带来雅思写作题目之广告危机：Today consumers are facing an increasing amount of advertising from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
雅思写作题目讲解：
此类雅思写作题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照雅思写作题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health。
雅思写作范文：
The extent to which people are influenced by advertisements can be measured in terms of the high sales of popular consumer goods, many of them being unnecessary or completely useless. Mainly through the media, advertisements on products and services are able to penetrate the public mind with half truth and half lying. In many cases, consumers are becoming so greedy that they are not only buying things they really do not need but also spending the money they do not have.
人们受广告影响的程度可以用大众消费品的高销量来衡量，其中许多是不必要的或完全没有用的。主要通过媒体，产品和服务上的广告能够半真半假地渗透到公众头脑中。在许多情况下，消费者变得如此贪婪，以至于他们不仅购买他们真正不需要的东西，而且花掉他们没有的钱。
Although advertising gives people a chance as consumers, actually most advertisements tend to cause them to desire for something worthless. Under such circumstances, it is easy to change people's need into greed. So much so, they are constantly encouraged to want things--want this and want that. This human behavior is haunted by the media from all fronts: on radio, on television, and online, not to mention printed circulations such as newspapers and magazines. Obviously, a great number of "impulsive" buyers are persuaded under the illusion that new products or services could make a difference in their lives. Despite all the benefits of the free market economy, the effects of unreliable advertising are particularly negative in that the power of advertising does not reflect the real needs of the society in which products and services are sold.
虽然广告给人们作为消费者的机会，但实际上大多数广告往往使他们渴望一些毫无价值的东西。在这种情况下，很容易把人们的需求变成贪婪。因此，他们经常被鼓励想要东西——想要这个，想要这个。这种人类行为受到来自各个方面的媒体的困扰：广播、电视和网络，更不用说报纸和杂志等印刷发行物。显然，许多“冲动”的买家被说服了，他们以为新产品或服务可以改变他们的生活。尽管自由市场经济带来了种种好处，但不可靠广告的影响尤其消极，因为广告的力量不能反映销售产品和服务的社会的实际需要。
Worse still, many consumers are convinced to waste money they do not have. Surrounded by advertisements, people are too unwise to perform a balanced act between income and expenditure. Increasingly, what seems to be good for economy begins to backfire because advertising is misleading consumers deeply into commercial debts which they probably could not afford to pay in due time. Thus, instead of improving people's lives, advertising may be considered as a "necessary evil" in modern time. Furthermore, as manufacturing and service companies are competing to have a larger share of the market, it is next to impossible to expect the media to reduce the amount of dishonest advertising. Besides, when it comes to making money, companies and the media are in the same religion.
更糟糕的是，许多消费者被说服浪费他们没有的钱。在广告的包围下，人们太不明智，无法在收入和支出之间起平衡的作用。似乎对经济有利的东西开始逐渐起反作用，因为广告深深地误导消费者，使他们陷入商业债务，他们可能无法按时偿还。因此，广告可以取代现代人的生活，而被视为一种“必要的恶”。此外，随着制造业和服务业公司争夺更大的市场份额，几乎不可能指望媒体减少不诚实广告的数量。此外，当涉及到赚钱的时候，公司和媒体在同一个宗教中。
After all, greed being a human instinct, consumers have only themselves to blame for their foolishness toward advertisements. Since outlawing commercial advertising is out of the question, people should educate themselves to be more prudent in buying and spending behaviors. As for consumers, what better measures can be taken to protect themselves other than self-control?
毕竟，贪婪是人类的本能，消费者只因他们愚蠢的广告而受到责备。既然禁止商业广告是不可能的，人们应该教育自己在购买和消费行为上更加谨慎。至于消费者，除了自我控制之外，还有什么更好的措施来保护自己呢?
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